As an in-house designer, I collaborated with Trevecca Nazarene University's admissions team to create a unique welcome box that boosted social media engagement and contributed to a 22% university growth over 3 years.
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The admissions team at Trevecca Nazarene University wanted a unique, welcoming experience to stand out from other universities and connect with accepted students on social media.
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I collaborated with the admissions team to design a welcome box that would not only provide practical items but also encourage social media engagement. The box included:
Branded items: pens, notebooks, keychains, stickers, and more
A booklet outlining the next steps for admitted students
A banner with the hashtag #IChooseTrevecca for students to share on social media
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I worked closely with the admissions team to understand their goals and vision. The design process involved:
Researching trends in student recruitment and welcome packages
Brainstorming ideas and sketching concepts to create a unique experience
Iterating on designs based on feedback from the admissions team
Curating items that reflected Trevecca’s brand and would resonate with incoming students
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The welcome box was a hit! Over 100 posts were shared with the #IChooseTrevecca hashtag, with about half featuring the box or banner. While many people contributed to Trevecca’s success, the welcome box played a role in the university’s 22% growth over 3 years.
