The admissions team at Trevecca Nazarene University wanted a unique, welcoming experience to stand out from other universities and connect with accepted students on social media.

I collaborated with the admissions team to design a welcome box that would not only provide practical items but also encourage social media engagement. The box included:

• Branded items: pens, notebooks, keychains, stickers, and more

• A booklet outlining the next steps for admitted students

• A banner with the hashtag #IChooseTrevecca for students to share on social media

I worked closely with the admissions team to understand their goals and vision. The design process involved:

• Researching trends in student recruitment and welcome packages

• Brainstorming ideas and sketching concepts to create a unique experience

• Iterating on designs based on feedback from the admissions team

• Curating items that reflected Trevecca’s brand and would resonate with incoming students

The welcome box was a hit! Over 100 posts were shared with the #IChooseTrevecca hashtag, with about half featuring the box or banner. While many people contributed to Trevecca’s success, the welcome box played a role in the university’s 22% growth over 3 years.